The cheap lead is expensive when it sends your estimator two counties away for a roof that only needs a tube of caulk. Buy leads only when the seller can explain qualification, delivery, service-area fit, ownership, billing, and the follow-up system. Then measure cost per sold job, not cost per name. Before spending a dollar, put the lead rules in writing. A lead that sits for an hour cools off. Decide who answers, who texts, who books, and who owns the next action before turning volume on. We show only configured terms. Other lead plans require a territory review and written offer. A roof can be a perfect size and still be a weak sales visit if the decision maker is not involved. Capture roof scope and buying readiness separately so your estimator knows the job before rolling out. Here is how it works with us. You rent a territory. Calls and forms from a network-owned site route into your Roofer Back Office. Each lead keeps its source. From the lead page you can book the inspection, build an estimate from your own pricebook, and follow the job to revenue. The screen you see is the real Back Office with labeled sample data. A lead is not a sold job, and we do not promise one. Check My Territory to see if your market is open.