Ten low-cost forms can look great on a report. If none book an inspection, your sales board says otherwise. Judge pay-per-lead roofing by cost per acquired job: total lead spend divided by sold jobs. Qualification and credit rules must come from the signed plan; we do not invent them on this page. Lead spend ÷ sold jobs = lead cost per acquired job. Then compare that cost with gross profit, not the full contract value. The inquiry should be checked against the rules before billing is final. Duplicate windows, credit reasons, response times, and exact per-lead pricing depend on the approved written plan. Thumbtack lets you set lead prices; Modernize uses a dynamic price with your ceiling. Either way, divide spend by sold jobs. If four sold repairs bring less gross profit than one sold replacement, a lower lead price did not make the campaign better. Track service type and closed revenue together. Here is how it works with us. You rent a territory. Calls and forms from a network-owned site route into your Roofer Back Office. Each lead keeps its source. From the lead page you can book the inspection, build an estimate from your own pricebook, and follow the job to revenue. The screen you see is the real Back Office with labeled sample data. A lead is not a sold job, and we do not promise one. Check My Territory to see if your market is open.