Roofr Pricing: What the Plans Cover, and What They Don't Bring In
Roofr publishes its prices, which makes this easy to read. The harder question is what happens when the board is set up and you need more jobs on it.
On September 24, 2026, Roofr listed a free Starter plan, Essentials at $249/mo and Scale at $349/mo billed monthly, with lower yearly rates, per-report measurement fees, and paid add-ons. Roofr also sells lead-facing add-ons. Rent Roofing Sites is not Roofr; we are a territory lead source you can run next to it.
Reviewed September 24, 2026. Check each provider's current official terms before purchase.
Roofing demand still has to fit the property, crew, and service area.
SOURCED COMPARISON
Roofr and a territory lead source
These tools do different jobs. This table shows where each one fits. We sell Rent Roofing Sites, so this is a vendor-written comparison.
Question
Roofr
Rent Roofing Sites
Main job
Measurements, proposals, job boards, invoicing
Territory sites, calls, and leads into a Back Office
Lead features
Instant Estimator, Roofr Sites (beta), AI Receptionist add-ons
Network-owned sites and tracking numbers by territory
Billing basis
Monthly or annual plan plus per-report fees and add-ons
$97 per qualified call; $997 per site per month; $497 site setup; $497 new territory. Final terms depend on territory approval and the signed agreement.
Measure+ from $109/mo: $13 reports, faster delivery
Essentials $249/mo monthly or $209/mo yearly: unlimited proposals, card/ACH, e-sign
Scale $349/mo monthly or $299/mo yearly: crew management, reporting, QuickBooks
02
Add-ons to count
Add-ons change the real monthly number.
Instant Estimator: listed at $149/mo monthly or $125/mo yearly
Roofr Sites (beta): $99/mo or $85/mo yearly
AI Receptionist: $99/mo or $85/mo yearly
SMS: listed at $49/mo on higher plans
03
Questions to ask Roofr
Write down the answers before you commit.
Monthly or annual — which am I signing?
How many reports will I order each month?
Which add-ons do I actually need?
How do I export my data if I cancel? (Roofr says it helps export)
WORKED EXAMPLE
Worked example: count the real month
Assumptions only: Essentials monthly ($249) + 20 reports at $13 ($260) + AI Receptionist ($99) = $608 a month before any lead cost. Now ask how many new inspections that month came from demand you did not already have. That gap is where a lead source fits.
REAL PLATFORM VIEW
The lead stays connected to the work.
This screenshot comes from the actual Roofer Back Office in a labeled sample account. It is not an AI-made dashboard. Sample names and 555 phone numbers are used; no real homeowner data appears.
Real estimate list in our hub, sample account — shown for comparison, not as a Roofr screen.
EXPLAINER VIDEO
Roofr Pricing: What the Plans Cover, and What They Don't Bring In
Licensed stock narration. Real roofing context. Real platform screens with labeled sample data.
Read transcript
Roofr publishes its prices, which makes this easy to read. The harder question is what happens when the board is set up and you need more jobs on it. On September 24, 2026, Roofr listed a free Starter plan, Essentials at 249 dollars a month and Scale at 349 dollars a month billed monthly, with lower yearly rates, per-report measurement fees, and paid add-ons. Roofr also sells lead-facing add-ons. Rent Roofing Sites is not Roofr; we are a territory lead source you can run next to it. From Roofr's pricing page on the checked date. Always check the live page. Add-ons change the real monthly number. Write down the answers before you commit. Assumptions only: Essentials monthly (249 dollars) + 20 reports at 13 dollars (260 dollars) + AI Receptionist (99 dollars) = 608 dollars a month before any lead cost. Now ask how many new inspections that month came from demand you did not already have. That gap is where a lead source fits. Here is how it works with us. You rent a territory. Calls and forms from a network-owned site route into your Roofer Back Office. Each lead keeps its source. From the lead page you can book the inspection, build an estimate from your own pricebook, and follow the job to revenue. The screen you see is the real Back Office with labeled sample data. A lead is not a sold job, and we do not promise one. Check My Territory to see if your market is open.