PAY PER LEAD
Ten low-cost forms can look great on a report. If none book an inspection, your sales board says otherwise.
Judge pay-per-lead roofing by cost per acquired job: total lead spend divided by sold jobs. Qualification and credit rules must come from the signed plan; we do not invent them on this page.
Lead spend ÷ sold jobs = lead cost per acquired job. Then compare that cost with gross profit, not the full contract value.
The inquiry should be checked against the rules before billing is final.
Duplicate windows, credit reasons, response times, and exact per-lead pricing depend on the approved written plan.
Thumbtack lets you set lead prices; Modernize uses a dynamic price with your ceiling. Either way, divide spend by sold jobs.
FROM THE FIELD
If four sold repairs bring less gross profit than one sold replacement, a lower lead price did not make the campaign better. Track service type and closed revenue together.
REAL PLATFORM VIEW
This screenshot comes from the actual Roofer Back Office in a labeled sample account. It is not an AI-made dashboard. Sample names and 555 phone numbers are used; no real homeowner data appears.
See the Platform
EXPLAINER VIDEO
Licensed stock narration. Real roofing context. Real platform screens with labeled sample data.
Ten low-cost forms can look great on a report. If none book an inspection, your sales board says otherwise. Judge pay-per-lead roofing by cost per acquired job: total lead spend divided by sold jobs. Qualification and credit rules must come from the signed plan; we do not invent them on this page. Lead spend ÷ sold jobs = lead cost per acquired job. Then compare that cost with gross profit, not the full contract value. The inquiry should be checked against the rules before billing is final. Duplicate windows, credit reasons, response times, and exact per-lead pricing depend on the approved written plan. Thumbtack lets you set lead prices; Modernize uses a dynamic price with your ceiling. Either way, divide spend by sold jobs. If four sold repairs bring less gross profit than one sold replacement, a lower lead price did not make the campaign better. Track service type and closed revenue together. Here is how it works with us. You rent a territory. Calls and forms from a network-owned site route into your Roofer Back Office. Each lead keeps its source. From the lead page you can book the inspection, build an estimate from your own pricebook, and follow the job to revenue. The screen you see is the real Back Office with labeled sample data. A lead is not a sold job, and we do not promise one. Check My Territory to see if your market is open.
Back to A Pay-Per-Lead Plan Is Only Good If the Math Reaches the Job
STRAIGHT ANSWERS
It depends on the approved territory and written plan. Request pricing when a per-lead price is not configured.
Only the rules in your signed plan control credits. We will not publish a policy that has not been approved.
CHECK MY TERRITORY
Enter the main ZIP you want to work.