Pay Per Lead Roofing: What to Know
Pay per lead sounds safe: you only pay when a lead comes in. But the details decide if it makes money or burns it.
How pay per lead works
A company sends you leads and charges for each one. Some share each lead with other roofers.
- Price per lead
- Shared or exclusive
- Rules for bad leads
What to watch
Ask about returns for fake numbers, how many roofers get each lead, and how fresh it is.
- Return policy
- Number of buyers
- Speed of delivery
How we are different
We build and rank local sites for your area. Leads from those sites go only to you. Ask us how we price your area.
- Your own territory
- No bidding
- Clear lead source
Quick answers
What is a fair price per lead?
It depends on the job type and area. Compare it to your close rate and average job.
Do you publish prices?
We price by territory. Check My Area to talk with us.