The cheap lead is expensive when it sends your estimator two counties away for a roof that only needs a tube of caulk.
Buy leads only when the seller can explain qualification, delivery, service-area fit, ownership, billing, and the follow-up system. Then measure cost per sold job, not cost per name.
Roofing demand still has to fit the property, crew, and service area.01
The seven-point buying check
Before spending a dollar, put the lead rules in writing.
Property is inside your approved area
Roofing need is stated
Contact and delivery permission are clear
Lead ownership is clear
Billable event is defined
Duplicate handling is defined in your agreement
A real support and dispute path exists
02
Build the handoff before volume
A lead that sits for an hour cools off. Decide who answers, who texts, who books, and who owns the next action before turning volume on.
Live call route and missed-call alert
Form lead goes into one inbox
Inspection slot offered fast
No lead left without a next action
03
Current plan terms
We show only configured terms. Other lead plans require a territory review and written offer.
$97 per qualified call
$997 per site per month
$497 site setup
$497 for a new territory
FROM THE FIELD
Trade example: 28 squares and no decision maker
A roof can be a perfect size and still be a weak sales visit if the decision maker is not involved. Capture roof scope and buying readiness separately so your estimator knows the job before rolling out.
REAL PLATFORM VIEW
The lead stays connected to the work.
This screenshot comes from the actual Roofer Back Office in a labeled sample account. It is not an AI-made dashboard. Sample names and 555 phone numbers are used; no real homeowner data appears.
Licensed stock narration. Real roofing context. Real platform screens with labeled sample data.
Read transcript
The cheap lead is expensive when it sends your estimator two counties away for a roof that only needs a tube of caulk. Buy leads only when the seller can explain qualification, delivery, service-area fit, ownership, billing, and the follow-up system. Then measure cost per sold job, not cost per name. Before spending a dollar, put the lead rules in writing. A lead that sits for an hour cools off. Decide who answers, who texts, who books, and who owns the next action before turning volume on. We show only configured terms. Other lead plans require a territory review and written offer. A roof can be a perfect size and still be a weak sales visit if the decision maker is not involved. Capture roof scope and buying readiness separately so your estimator knows the job before rolling out. Here is how it works with us. You rent a territory. Calls and forms from a network-owned site route into your Roofer Back Office. Each lead keeps its source. From the lead page you can book the inspection, build an estimate from your own pricebook, and follow the job to revenue. The screen you see is the real Back Office with labeled sample data. A lead is not a sold job, and we do not promise one. Check My Territory to see if your market is open.
No. A lead can be delivered and qualified, but your answer speed, inspection, estimate, price, follow-up, and capacity decide whether it becomes a sold job.
Can I start without renting a full site?
The configured pay-per-call option is $97 per qualified call. Availability and final fit are reviewed by territory.