Everyone gets the alert at the same time
HailTrace sends storm alerts and maps, and offers storm marketing services. When hail hits a metro, every subscribed roofer learns about it within the same hour. The alert is the starting gun, not the finish line.
What separates the winner is the response: who is findable in search that night, whose number gets answered, and whose follow-up holds. That is an acquisition system, not an alert.

